VML, a WPP company based in Kansas City, Missouri,and one of the world's leading marketing technology companies, announced today the redesign and launch of Yellow Racing's new website, http://www.teamyellowracing.com/. Yellow Transportation also recently selected VML as the new public relations agency for its NASCAR Busch Series sponsorship. With the full range of marketing services under one roof, VML has created a seamless solution to managing both the public relations and online communications efforts for Yellow Racing. "VML has a firm understanding of our business, technology innovation, and sports management capabilities," said Eric Kenney, Director of Marketing Communications for Yellow. "It was a natural fit to have them design www.teamyellowracing.com, and their promotion of our NASCAR Busch Series sponsorship has enhanced the program."
According to Matt Anthony, VML's CEO, the agency's new relationship with Yellow Racing will allow VML to integrate the NASCAR experience with the Yellow customer experience online. "The most loyal fan base in the world can now experience Yellow Transportation both online and at the event," said Anthony. "On the flip side, Yellow customers will be able to experience the sport like never before."
Since February, VML's Sponsorship and Events group has managed national and local public relations efforts for the Yellow Transportation sponsorship of the #00 NASCAR Busch Series car driven by Johnny Sauter. VML provides strategic planning for both internal and external communications as well as day-to-day public relations management including at-track support for the 2006 NASCAR Busch Series season.
"The results have been very positive," said Kenney. "VML is working closely with our race team, and other partner agencies and media outlets to maximize the positive exposure for Yellow Racing over the rest of the racing season."
YRC Worldwide, the parent company for Yellow Transportation, has been a valued VML client for more than seven years with a successful relationship based on true partnership. "Over the years VML has developed a thorough understanding of the transportation industry, and we're proud to have been part of the team helping to build YRC Worldwide into the most respected company in its industry," said Anthony.
1 comment:
Hmmm. . .they don't say how long it took VML to get this finished. And did it mention how far over budget they went? Wonder why Yellow doesn't use them anymore? It's because of how expensive and unproductive they are. Too long and WAY over buget. . .nice try again, but another lost customer. How many more lost customers will it take for you to figure out you have to treat your employees and your clients like you actually care?
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