The American Trucking Associations today announced that it is seeking nominations for the third annual Mike Russell “Good stuff” Trucking Image Award. The award honors those that creatively generate positive awareness of the trucking industry. “As an industry, it is important that we highlight trucking’s essentiality,” said ATA President and CEO Bill Graves. “This award provides a chance to recognize those that have gone above and beyond to promote trucking’s role as the backbone of the American economy.”
Submissions will be evaluated by an impartial panel of judges based on creativity, execution and reach/impact. All submissions must be submitted to the image campaign by Sept. 14, 2009. Winners will be announced during ATA’s annual Management Conference & Exhibition Oct. 4-7 in Las Vegas, Nev.
“This is the third year for this award and I am more impressed with each submission,” said ATA's Communication and Image Policy Committee Chairman Mike Kelley with YRCW. “The trucking industry is fortunate to have such dedicated and resourceful members and I look forward to this year's nominations.”
For a Mike Russell “Good stuff” Trucking Image Award nomination form, click here.
The award is named in honor of the late Mike Russell, a trucking industry supporter and media official who helped develop the “Good stuff. Trucks Bring It.” campaign as Vice President of Public Affairs for the American Trucking Associations. Russell’s efforts to improve the image of the trucking industry inspired this award.
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