New Driver David Ragan Poised for Victory In 2009 Sprint Cup Series Season Counting down to the season-opening Daytona 500 on Feb. 15, UPS today announced further details of its 2009 NASCAR campaign.
A long-time fixture in the popular sport of stock car racing, UPS starts the 2009 NASCAR Sprint Cup Series season in the familiar position as a race team primary sponsor. This year, however, the world’s largest package delivery company is aligned with a new driver and team. At Daytona, UPS makes its official debut aboard the No. 6 Ford Fusion fielded by Roush Fenway Racing for rising star driver David Ragan.(See b-roll of David Ragan )
Ragan barely missed the 2008 Championship Chase, finishing 13th in points with six top-five and 14 top-10 finishes. He led the Sprint Cup Series in laps completed in a display of consistent, safe driving befitting of UPS.
In addition to its alignment with the powerhouse Roush team, the UPS on-track presence will be accentuated with dramatic new race car graphics in the brand’s signature brown hue. A new UPS 30-second TV commercial featuring Ragan also will launch in conjunction with the Daytona 500 as part of a season-long advertising campaign.
"There is a great deal of positive anticipation for the new season" said Ron Rogowski, director of sponsorships for UPS. "We have a lot of confidence in the Roush organization to field winning entries and we’re equally confident that David Ragan will be a strong ambassador for the UPS brand"
In 2009, UPS begins its 10th year as the Official Delivery Company of NASCAR and its ninth consecutive year of primary sponsorship in the league’s top-ranked Sprint Cup Series. UPS uses the immensely popular stock car league as the backdrop for marketing and sales-driven commercial activation as well as employee and customer entertainment and recognition.
"We consider 2009 the start of a new chapter for UPS in NASCAR" added Rogowski. "Race fans can expect UPS to deliver a racing program that’s exciting, with a few surprises as well"
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