Drivers who know the ubiquitous Yellow Transportation and Roadway trucks rolling down the nation’s highways will begin to see another logo attached to those names.As YRC Worldwide Inc. gets closer to completing the merger of its two biggest trucking companies, the Overland Park company has unveiled a new logo for the name of the new carrier, YRC.
The logo combines the colors of the two companies: swamp-holly orange for Yellow and the familiar dark blue for Roadway.
Despite the new name of the combined carrier, the familiar “Yellow” and “Roadway” signs on the trailers and tractors won’t go away, said Greg Reid, YRC’s chief marketing officer.
“It’s important to leverage the history of those two brands, so you’ll still see them in the marketplace,” said Reid, who also is executive vice president of YRC’s enterprise solutions group. “There will just be more significant emphasis on ‘YRC’ as a visual component next to those brands as the integration is completed.”
YRC is expected to complete the merger of Yellow and Roadway operations in the spring.
The company has made other moves to survive the economic downturn, including wage cuts, the sale and leaseback of many terminals, and discussions with lenders to amend requirements on debt levels.
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