DHL to New Yorkers: Have a Hot Dog on Us

DHL is kicking off a new $50 million integrated ad campaign in New York with "random acts of kindness" to prove its commitment to customer service, B to B writes. DHL staffers will be found handing out free copies of the Wall Street Journal to commuters, offering free taxi and rickshaw rides, and giving away free hot dogs, umbrellas, and bottled water. Full story here....http://www.mediabuyerplanner.com/2005/09/12/dhl_to_new_yorkers_have_a_hot/index.php