UPS Freight Returns to the No. 6 in Kansas

For the second and final time this season, UPS Freight will be featured on David Ragan’s No. 6 Ford Fusion .

As David makes his third Cup Series start at Kansas Speedway this weekend, his car’s design will incorporate the gray of UPS Freight, along with traditional UPS brown and gold crushed glass coloring. These colors reflect UPS Freight vehicles that are out on the roads each and every day.

“The last time our team ran the UPS Freight car, we heard a lot of compliments from fans about how much they liked how the car looked,” said David. “It’s always neat to have a different design on the car, and this one definitely stands out on track. UPS employees are second to none, so it’s great to have a special design that brings some extra attention to a specific part of UPS. We’ll do our best to put the UPS Freight Ford Fusion in Victory Lane this weekend in Kansas.”

UPS Unveils New Car Design for Russ Friedman 400

NASCAR fans will see a different look for the No. 6 UPS Ford Fusion this weekend when David Ragan hits the track at Richmond International Raceway for the Russ Friedman 400 presented by Crown Royal.

Taking a break from the traditional brown UPS paint scheme, Ragan’s car will feature a special UPS Freight design to promote the Richmond, Va.-based division of UPS. The design incorporates the gray of UPS Freight with new brown and gold trim using a unique paint formula that includes crushed glass to make the vehicle sparkle.

UPS Freight offers a wide range of ground freight shipping options for customers who need to ship anything from a single oversized package to a heavy pallet or full truckload of freight across North America, Puerto Rico, Guam and the U.S. Virgin Islands.

“Everyone at UPS, and especially our Richmond facility employees, are thrilled to have UPS Freight featured on David Ragan’s car for this weekend’s race,” said UPS Freight President Jack Holmes. “It’s very gratifying to have our employees recognized in such a prominent and unique way.”

To kick off the Richmond race weekend, Ragan will make a special appearance at the UPS Freight headquarters today to spend time with local UPS employees. UPS Freight employs nearly 2,000 people in the Richmond area and roughly 17,000 total around the country.

In addition to the special UPS Freight paint scheme, the UPS Freight Charlotte Service Center will be featured on the wing of Ragan’s No. 6 Ford as part of UPS’s “Maximum Center” program. UPS launched the program this year to recognize UPS operating facilities for accomplishments in service, safety and performance.

“It’s neat to mix things up a bit throughout the season; to have a different look with UPS Freight onboard the No. 6 car at Richmond will be fun for our entire UPS team,” said Ragan. “There are many UPS Freight employees who are big racing fans, and I hope to thank them for their support by getting our UPS Freight Ford Fusion into Victory Lane this weekend.”

UPS Starts New NASCAR Era with Roush Fenway Racing

New Driver David Ragan Poised for Victory In 2009 Sprint Cup Series Season

Counting down to the season-opening Daytona 500 on Feb. 15, UPS today announced further details of its 2009 NASCAR campaign.

A long-time fixture in the popular sport of stock car racing, UPS starts the 2009 NASCAR Sprint Cup Series season in the familiar position as a race team primary sponsor. This year, however, the world’s largest package delivery company is aligned with a new driver and team. At Daytona, UPS makes its official debut aboard the No. 6 Ford Fusion fielded by Roush Fenway Racing for rising star driver David Ragan.(See b-roll of David Ragan )

Ragan barely missed the 2008 Championship Chase, finishing 13th in points with six top-five and 14 top-10 finishes. He led the Sprint Cup Series in laps completed in a display of consistent, safe driving befitting of UPS.

In addition to its alignment with the powerhouse Roush team, the UPS on-track presence will be accentuated with dramatic new race car graphics in the brand’s signature brown hue. A new UPS 30-second TV commercial featuring Ragan also will launch in conjunction with the Daytona 500 as part of a season-long advertising campaign.

"There is a great deal of positive anticipation for the new season" said Ron Rogowski, director of sponsorships for UPS. "We have a lot of confidence in the Roush organization to field winning entries and we’re equally confident that David Ragan will be a strong ambassador for the UPS brand"

In 2009, UPS begins its 10th year as the Official Delivery Company of NASCAR and its ninth consecutive year of primary sponsorship in the league’s top-ranked Sprint Cup Series. UPS uses the immensely popular stock car league as the backdrop for marketing and sales-driven commercial activation as well as employee and customer entertainment and recognition.

"We consider 2009 the start of a new chapter for UPS in NASCAR" added Rogowski. "Race fans can expect UPS to deliver a racing program that’s exciting, with a few surprises as well"